I think I have only visited the website Nasty Gal once as a dare (and once because I had to hyperlink it here) but I’ve always fostered many “I am very curious about you!” feelings toward the brand’s young, my-age-but-not-my-tax-bracket leader Sophia Amoruso. I know she is successful, the boss, and in Los Angeles and that is about it. Thus, it was strange news to hear she had announced today that she that will no longer serve the company as CEO.
The woman taking her job is Sheree Waterson formerly of Lululemon, who has been working closely with Sophia for nearly a year. Sophia is still going to be remain at the company and have a day-to-day presence but won’t be the #GirlBoss anymore: the more experienced Sheree will.
“While I find myself really capable of leading our customer,” Amoruso said, she thought the company needed a CEO with operational expertise and the ability to take Nasty Gal to the next level of maturity.
“I’m not even a parent,” the 30-year-old Amoruso joked, adding, “I hope to someday be the leader that Sheree is.”
Huh? Well, first: she must not be that dirty. And by “dirty” I mean “old.” Didn’t she write an entire book about being a young, confident woman in charge, likely at the expense of being childless and independent? I didn’t read the book but I have a feeling it had to do with some of those things.
Yet, this is appears to be a great decision given the brand’s slight financial difficulties recently which shows how wise Amoruso is to have quote unquote seen the writing on the wall. But huh? She is her consumer and she absolutely is the glue holding the place together even though I know nothing about them except what I’ve seen on the outside: it seems like an interesting board room drama unfolding.
Nasty Gal could potentially evolve into Not That Young Of A Woman Who Usually Forgets To Wash Her Hair, which would be a shame. Did Sophia just get too rich and refined, her taste growing bigger than what DTLA vintage and new offerings she had to pick from? Did she evolve out of her own consumer? I don’t know why I’m so intrigued by this story but, really, I feel a little bit let down.
I hope Sophia can retain some of her nastiness.