Text This Shirt To Your bb

Texting is very intimate. More than email—and sometimes more than talking face-to-face—talking via text let’s a person write things they would never say or express things in words and pictures. Why else has something like sexting become such a phenomena?

Cute, Parisian mini-fashion label Keur have an idea for turning texts into something a bit more substantial: make them shirts. The brand—from Frenchwoman Eva Bromberg—is known for their embroidery work on luxe t-shirts and they’ve made a mini-collection of texting conversations with your boo. ““T’es ou bb?” one shirt asks, which translates to “Where are you, bb?” It ends in a winky, kissy face. “J’arrive,” another shirt answers, “I’m coming.” It ends in “mon red emoji heart,” “my love.” Is there anything more fucking adorable than these call and response shirts?

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If the shirts were screenprinted or even stuck with these texts, they’d feel a bit too ridiculous and silly but—because they are so short, sweet, sexy, and subtle—they work. The embroidery really elevates the time-grounded act of texting too, spinning them into a timeless act, a universal way of communicating. It removes the baggage of Apple’s design and transforms the bubble into a cutesy, adult-but-totally-teen love balloon.

If t-shirts aren’t your thing, there is also a sweater version. If you want to elevate the texts to a sext, ask who’s coming with your genitals. Keur also made a really funny shirt with the brand Colette that misspells the name and, if phones and technology aren’t your thing, you can get a custom shirt made. Maybe get one for your bb this Valentine’s Day? Why not?!

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