Menswear is so boring. Like, everything is non-colorful and muted and subtle reflections on male form needing to be fit. Where is the fun in that?
It’s not in America, I know that. One brand that I’ve been meaning to write about for months, a beacon of Brazilian hope, is Ellus. The brand seems like a fancy, sunny Zara that gives you European realness from the beach.
Ellus had a huge stand out presentation at this past Spring’s Sao Paolo Fashion Week where they showed off their Spring/Summer 2017 collection. Of all the collections happening around this time, in Brazil and beyond, Ellus captured everything that was good about other brands and distilled it into one collection. You have Gucci’s bold floral patterns with AMI’s formalized, deep toned loungewear, Topman’s sateen finishes and lightweight touches with Katie Eary’s pattern playing: the best moods of 2017 menswear were found in Ellus.
What exactly does that mean? Patterned, matching vacation shirts with vacation shorts. These looks are literally what I have been dreaming of. They drape and they skim, sliding on and off shoulders with silken ease, a feminine touch to the male body. There is pizazz to the clothing as everything has a subtle gloss or punchy coloration that draws you in, making a man more approachable. Everything is boyish and Summery, a fine example of what menswear could and should be: youthful in attitude, tailored in execution. There is barely anything in this collection that I do not want when, really, it’s usually the other way around. Everything seems wearable, making Ellus a sort of Brazilian Sandro.
Obviously, they’re playing me since I’m having a little love affair with vacation shirts right now. They’re doing something I haven’t seen, going fully direct with the fun instead of retreating behind the banner of masculine constructions and colors, functions and fads. This is how every collection should be for men. It’s 2016 and menswear has been resigned to shitty, sad fitness-as-menswear excuses. That is not fashion. That is lazy and teaching men to keep on with their meaty selves.